Fresh Enterprise is a brand new food education programme devised with our partners, Belazu.
Belazu Ingredient Company is driven by five core principles focussing on the vital importance of ingredients, provenance, people, environment and bringing the very best of everything together. That makes them perfect project partners for School Food Matters in our quest to teach children about where their food comes from. Together we have devised a programme to engage schools with the creation of a Belazu product, to tell the story of the journey from The Med to the supermarket shelf.
Fresh Enterprise will start with a creative cooking session led by Belazu's development chef, with students focussing on taste and flavours. Next comes a tour of Belazu's specialist premises in Greenford, meeting the people behind the products, from production line to packing, all the way to distribution and marketing. The programme ends with a marketing and labelling workshop at school when students will get the chance to design a label and think about how products are best marketed to the consumer.
Our pilot programme begins in March with Cardinal Wiseman School and aims to introduce secondary school students to a whole range of careers in food. Students will hear Belazu's inspiring story which began when two boys met on their first day at secondary school. We hope that Fresh Enterprise will inspire new food enterpreneurs - watch this space to see how things develop!