Operation Eagle Eye
The good people at the Children's Food Campaign are urging all of us to take a stand against companies marketing junk food to children.
On 1 July 2017, new rules come in covering the marketing of less healthy food and drink to under 16s. The new rules will apply online and across magazines, billboards, cinema and most other forms of non-broadcast advertising. However, we know from past experience that such rules may be weakly enforced. And companies are adept at finding loopholes and new ways to continue to target their products at children.
Operation Eagle Eye will be a service keeping track of the marketing of food and drink to children, and holding companies to account for their irresponsible ads. Brands they feel are flouting the letter or the spirit of the new rules will be shared with the media and handed to politicians; to push for further policy change.
Before this can happen, they need to raise £60,000 to have everything in place before the new rules come in to play. Together we can make a real impact- please show your support by donating here.
In other news ...
Back in March we excitedly announced the Healthy Pupils Capital Programme. Now it appears the coffers have already been raided.
As we prepare for our holidays, we want to celebrate the fantastic work of organisations supporting children with holiday food and fun activities during the long summer break.