Operation Eagle Eye
The good people at the Children's Food Campaign are urging all of us to take a stand against companies marketing junk food to children.
On 1 July 2017, new rules come in covering the marketing of less healthy food and drink to under 16s. The new rules will apply online and across magazines, billboards, cinema and most other forms of non-broadcast advertising. However, we know from past experience that such rules may be weakly enforced. And companies are adept at finding loopholes and new ways to continue to target their products at children.
Operation Eagle Eye will be a service keeping track of the marketing of food and drink to children, and holding companies to account for their irresponsible ads. Brands they feel are flouting the letter or the spirit of the new rules will be shared with the media and handed to politicians; to push for further policy change.
Before this can happen, they need to raise £60,000 to have everything in place before the new rules come in to play. Together we can make a real impact- please show your support by donating here.
In other news ...
The Mayor of London is currently looking for feedback on many of his key strategies, and we believe that food needs to be at the heart of them.
We would like to say a big thank you to the four Southwark schools that raised £336 for FareShare at last week's Celebration Sale.
Today schools and nurseries across the country are opening their doors to parents, grandparents and members of their local community and enjoying a freshly prepared, locally sourced roast dinner together.