Operation Eagle Eye

28 March 2017

The good people at the Children's Food Campaign are urging all of us to take a stand against companies marketing junk food to children.

On 1 July 2017, new rules come in covering the marketing of less healthy food and drink to under 16s. The new rules will apply online and across magazines, billboards, cinema and most other forms of non-broadcast advertising. However, we know from past experience that such rules may be weakly enforced. And companies are adept at finding loopholes and new ways to continue to target their products at children.

Operation Eagle Eye will be a service keeping track of the marketing of food and drink to children, and holding companies to account for their irresponsible ads. Brands they feel are flouting the letter or the spirit of the new rules will be shared with the media and handed to politicians; to push for further policy change.

Before this can happen, they need to raise £60,000 to have everything in place before the new rules come in to play. Together we can make a real impact- please show your support by donating here.

In other news ...

The Impact Of Losing UIFSM - A Survey Of UK Schools

6 June 2017

Following the news that the Conservative Party are proposing to scrap Universal Infant Free School Meals, Food For Life conducted a survey of schools to find out how the potential withdrawal of the policy will impact their pupils and lunch service.

Health benefits of UIFSM

Have we saved Universal Infant Free School Meals?

20 June 2017

We're feeling cautiously optimistic about Universal Infant Free School Meals at School Food Matters having seen a very pleasing article in the London Evening Standard.

Seriously crunchy carrot!

Our 10th Birthday Picnic

16 June 2017

500 children gathered at Westminster Abbey's magical College Garden for our 10th Birthday picnic - and this little lad lost a tooth on a mighty crunchy carrot!