Amsterdam’s solution to the obesity crisis
Amsterdam’s quest to combat obesity is getting results and we could learn from the tough position on sponsorship.
From 2012-2015 the number of overweight and obese children has dropped by 12%. Many of the measures implemented will be familiar to health campaigners but the City has also tackled big business by refusing sponsorship to events taking money from Coca-Cola and McDonalds and even persuading McDonalds branches situated close to schools to only serve apples to unaccompanied children - no fries allowed! You can read more - including interesting findings on the importance of sleep - in this article from The Guardian.
In other news ...
This week our Young Marketeers winter sale schools had an eye-opening visit to the FareShare depot in London.
One secondary and three primary schools from Southwark will be celebrating London’s cultural diversity at Borough Market tomorrow for the first ever Celebration Sale.