Amsterdam’s solution to the obesity crisis
Amsterdam’s quest to combat obesity is getting results and we could learn from the tough position on sponsorship.
From 2012-2015 the number of overweight and obese children has dropped by 12%. Many of the measures implemented will be familiar to health campaigners but the City has also tackled big business by refusing sponsorship to events taking money from Coca-Cola and McDonalds and even persuading McDonalds branches situated close to schools to only serve apples to unaccompanied children - no fries allowed! You can read more - including interesting findings on the importance of sleep - in this article from The Guardian.
In other news ...
Election 2017? Must be time for the Save our School Food Standards gang to get back on the campaign trail.
The good people at the Children's Food Campaign are urging all of us to take a stand against companies marketing junk food to children.
Many of you on Easter holidays may have missed the pledge from the Labour Party to make school meals free to all primary school children.