Amsterdam’s solution to the obesity crisis
Amsterdam’s quest to combat obesity is getting results and we could learn from the tough position on sponsorship.
From 2012-2015 the number of overweight and obese children has dropped by 12%. Many of the measures implemented will be familiar to health campaigners but the City has also tackled big business by refusing sponsorship to events taking money from Coca-Cola and McDonalds and even persuading McDonalds branches situated close to schools to only serve apples to unaccompanied children - no fries allowed! You can read more - including interesting findings on the importance of sleep - in this article from The Guardian.
In other news ...
The Department for Education has just released useful guidance for schools and local authorities on funding available through the Healthy Pupils Capital Fund - the cash raised through the sugary drinks levy.
Good news. The government has announced £2m new funding for organisations to research ways of supporting disadvantaged families during the 2018 summer holidays.