Amsterdam’s solution to the obesity crisis
Amsterdam’s quest to combat obesity is getting results and we could learn from the tough position on sponsorship.
From 2012-2015 the number of overweight and obese children has dropped by 12%. Many of the measures implemented will be familiar to health campaigners but the City has also tackled big business by refusing sponsorship to events taking money from Coca-Cola and McDonalds and even persuading McDonalds branches situated close to schools to only serve apples to unaccompanied children - no fries allowed! You can read more - including interesting findings on the importance of sleep - in this article from The Guardian.
In other news ...
This week saw the launch of A People’s Food Policy – a ground-breaking manifesto outlining a people’s vision of food and farming in England that is supported by over 80 food and farming organisations.