Amsterdam’s solution to the obesity crisis
Amsterdam’s quest to combat obesity is getting results and we could learn from the tough position on sponsorship.
From 2012-2015 the number of overweight and obese children has dropped by 12%. Many of the measures implemented will be familiar to health campaigners but the City has also tackled big business by refusing sponsorship to events taking money from Coca-Cola and McDonalds and even persuading McDonalds branches situated close to schools to only serve apples to unaccompanied children - no fries allowed! You can read more - including interesting findings on the importance of sleep - in this article from The Guardian.
In other news ...
Chef Chantelle Nicholson of Tredwells stepped out of the kitchen to share her love of fresh seasonal veg with students from Grey Court School.
We’re proud to be working with Guy’s and St Thomas’ Charity on a two year programme to tackle childhood obesity.
More children across the country will get a healthy and nutritious breakfast to set them up for the school day, thanks to an investment of up to £26 million.