Amsterdam’s solution to the obesity crisis

18 April 2017

Amsterdam’s quest to combat obesity is getting results and we could learn from the tough position on sponsorship.

From 2012-2015 the number of overweight and obese children has dropped by 12%. Many of the measures implemented will be familiar to health campaigners but the City has also tackled big business by refusing sponsorship to events taking money from Coca-Cola and McDonalds and even persuading McDonalds branches situated close to schools to only serve apples to unaccompanied children - no fries allowed!  You can read more - including interesting findings on the importance of sleep - in this article from The Guardian.

In other news ...

#AdEnough of junk food advertising?

23 April 2018

We're proud to be supporting Jamie Oliver in his quest to stop junk food advertising on TV before 9pm. You can help too!

Good news from City Hall!

11 May 2018

It appears that Sadiq Khan has also AdEnough of junk food ads and plans to ban them across Transport for London!

Photo: The Food Foundation

Veg Power

3 May 2018

A new crowdfund from the Food Foundation has launched today, calling for a dedicated marketing fund to improve the image of vegetables to young people and their families.