Amsterdam’s solution to the obesity crisis
Amsterdam’s quest to combat obesity is getting results and we could learn from the tough position on sponsorship.
From 2012-2015 the number of overweight and obese children has dropped by 12%. Many of the measures implemented will be familiar to health campaigners but the City has also tackled big business by refusing sponsorship to events taking money from Coca-Cola and McDonalds and even persuading McDonalds branches situated close to schools to only serve apples to unaccompanied children - no fries allowed! You can read more - including interesting findings on the importance of sleep - in this article from The Guardian.
In other news ...
We love the Department of Health's School Fruit and Veg Scheme and we'd love it more if it could be pesticide-free!
Last Friday, 72 lucky children from four schools in Scotland headed out to Craigie's Farm to harvest fresh fruit and veg, as part of our Schools to Market programme.